Ian Lauria-Post





Red Bull

Role
Cinematography
Video Direction
Post-Production
Photography

Year
2025
Index
Paved Feature Film
Paved Sessions: Japan
Meet the Pavers


Paved

Red Bull doesn't just sponsor the world’s top athletes, but it builds platforms for them to tell their own stories. When Zeb Powell and the rest of the Red Bull team wanted to make a film about their influence on snowboarding, Red Bull and Burton came together to produce Paved.

I spent a month in Japan’s backcountry shooting for Paved, a Red Bull and Burton co-production about Red Bull’s influence on snowboarding, with Zeb Powell, Maria Thomsen, Ylfa Rúnarsdóttir, and Takeru Otsuka. I also led post-production on companion pieces. Paved won Film of the Year at the 2025 iF3 Film Festival, toured 65+ cities, and passed 10M+ views.







P: Dean Blotto Gray
P: Dean Blotto Gray
P: Dean Blotto Gray




Paved Sessions: Japan

A behind-the-scenes look at our month-long production in Japan’s northern island, Hokkaido. 





Meet the Pavers

I created a behind-the-scenes look featurette on the people and antics behind the Red Bull Paved crew. 







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