Ian Lauria-Post

JW Anderson

Role
Brand Strategy
Creative & Art Direction
Video Direction
Post-Production

Year
2019

Index
RTW FW 19

Luxury Ready-To-Wear

JW Anderson is one of the most influential fashion houses out there today. Jonathan Anderson's collections consistently set the tone for the rest of the industry.

I led production for a four-part digital campaign that carried Jonathan Anderson’s FW19 ready-to-wear collection from the London runway to web and social. The collection was his most stripped-back in years (“grounded, a bit mineral-like”), so I paired each look with textural studies of fabric, pleating, and knitwear. The result was one visual system that worked across every format, rather than isolated runway clips.