Ian Lauria-Post
CALBI
AI Production
Creative Direction
Post-Production
Year
2026
Brand Systems and Identity
Art and intelligence.
CALBI is the Swiss production house that I’m building at the intersection of art and intelligence. I designed its identity and the operating system behind it: one record that feeds every proposal, budget, contract, call sheet, and delivery spec; a rate engine that flags underpriced quotes; and a brief-to-delivery pipeline synced to project management. When the company rebranded to CALBI, 18 documents updated themselves. It’s my own belief put into practice: generative tools should extend authored work, not replace it.