Ian Lauria-Post

BEACHES & SANDALS

Role
Social Strategy
Creative Direction
Post-Production

Year
2023-2024

Index
Social-first campaigns

Made of Caribbean.

Beaches and Sandals are a family of luxury all-inclusive resorts across the Caribbean, and their marketing is built on real guests and real moments rather than stock-photo perfection.

I created social-first campaigns for both brands, turning their existing content libraries into new assets. The work showed what a stay actually feels like across the resort locations, drew on guest insights, and promoted the brands’ loyalty programs. It was about telling fresh stories with material the brands already owned, at the speed social demands.