Ian Lauria-Post

1 Hotels

Role
Brand Strategy
Creative Direction
Video Direction
Post-Production

Year
2023

Index
1 Hotels Brooklyn Bridge
1 Hotels Central Park
1 Hotels Toronto

Sustainable Luxury.

1 Hotels is a luxury hospitality brand that pairs environmental stewardship with world-class design: reclaimed materials, living walls, and locally sourced everything, in hotels that feel rooted in their place. The Brooklyn Bridge property is the brand’s New York flagship.

I led a digital campaign series for their Brooklyn Bridge, Central Park, and Toronto properties: short films built around each hotel’s design language (reclaimed wood, natural textures, and, in Brooklyn, views across the East River toward Manhattan), paired with quieter portraits of guests settling into the space. The films were made to work together across web, social, and brand channels, so each property felt like part of one story.